＊本專案為第14屆全國泰雅族運動會之主要視覺與視覺識別系統「競標提案設計」。設計核心立足於泰雅族傳統文化精神與現代競技運動的結合，將標誌性的泰雅傳統織布紋樣、祖靈之眼與山林意象進行幾何現代化轉譯。視覺上大膽突破傳統框架，採用具備當代潮流感的高彩度撞色配比，結合銳利、具備速度感的線條，展現運動員在山林賽場間奔馳的力與美，為這場原住民族年度體育盛事注入兼具文化根基與新世代活力的全新運動美學。
＊This project was a competitive pitch proposal for the key visual and visual identity system of the 14th National Atayal Games. Grounded in the synthesis of traditional Atayal cultural spirit and modern competitive sports, the design provides a contemporary geometric reinterpretation of iconic Atayal weaving patterns, the ancestral eyes, and mountain landscapes. Breaking away from conventional boundaries, the visual identity employs high-contrast, trendy color palettes combined with sharp, high-velocity lines to capture the power and grace of athletes racing through nature, injecting a fresh sporting aesthetic that honors cultural roots while channeling next-generation vitality.
Client｜富博創意股份有限公司 RICH ERUDITE CREATIVE CO., LTD.
Brand｜新竹縣尖石鄉公所 (Pitch Proposal)
Year｜2026
Role｜Key Visual / 2D Design / Visual Design
Studio｜ ensu design©