＊本專案為嘉義市政府主辦之「嘉義有事青年行動競賽」主視覺與平面視覺設計。設計以青年的翻轉活力與探索精神為核心，打破傳統政府活動的生硬感。視覺上運用高彩度的活潑配色與極具動感的插畫角色，展現新世代在城市中大膽實踐創意、玩出新公式的自由姿態。畫面透過流暢的線條與豐富的幾何元素，勾勒出青年行動力在地方扎根、碰撞並激發無限可能的青春意象。
＊This key visual and graphic design project was developed for the 2025 Chiayi Youth Action Competition hosted by the Chiayi City Government. Centered around the themes of youthful subversion and exploratory spirit, the design challenges the conventional, rigid aesthetics typically associated with government events. The visual identity employs a high-saturation, vibrant color palette alongside dynamic illustrated characters, capturing the liberated attitude of the next generation boldly practicing creativity and inventing new formulas within the city. Through fluid linework and diverse geometric elements, the composition illustrates the impact of youth empowerment taking root locally, colliding, and sparking infinite possibilities.
Client｜泛科知識股份有限公司
Brand｜嘉義市政府 Chiayi City Government
Year｜2026
Role｜Visual Design
Studio｜ ensu design©