The Concept
主視覺以動感十足的插畫角色作為核心，畫面下方融入圓環棒球雕像、嘉義車站、射日塔等嘉義代表性地標，並結合嘉義市政府視覺識別中原有的輔助圖形，搭配流暢線條與豐富幾何元素，勾勒青年行動力在城市中扎根、碰撞並激發無限可能的意象，呈現新世代大膽實踐創意、玩出新公式的自由姿態。
The key visual centers on dynamic illustrated characters, with the lower portion of the composition featuring landmark elements representative of Chiayi, including the baseball statue at the traffic circle, Chiayi Station, and the Sun Shooting Tower, alongside auxiliary graphic elements from Chiayi City Government's existing visual identity system. Built from fluid linework and diverse geometric elements, the composition depicts youth energy taking root in the city, colliding and sparking possibility, and conveys the liberated attitude of a generation inventing its own formula for creativity.
The Challenge
嘉義市政府希望翻轉「嘉義有事青年行動競賽」給人的既定政府活動印象，讓視覺傳達出青年世代敢於嘗試、勇於行動的氣質，而非制式、生硬的官方調性。
Chiayi City Government sought to break away from the conventional, rigid image typically associated with government-hosted events for the Chiayi Youth Action Competition, aiming instead for a visual language that captured the boldness and initiative of the younger generation.
Color
配色從嘉義的日常風景與工藝出發，天空藍取自晴朗的城市天色，夕暉橘呼應嘉義著名的夕陽景致，稻浪黃來自嘉南平原的稻田意象，茶山綠取自阿里山茶園，雲海紫呼應阿里山日出時的雲海色調，剪黏粉則取材自嘉義代表性的交趾陶╱剪黏工藝色彩。整體以高彩度、活潑的組合跳脫政府活動慣用的沉穩用色，讓視覺更貼近青年族群的語彙。
The color palette draws from Chiayi's everyday scenery and craft traditions. Sky blue reflects the city's clear daytime sky, sunset orange echoes Chiayi's well known sunsets, rice wave yellow evokes the rice paddies of the Chiayi plain, tea hill green is drawn from the tea plantations of Alishan, sea of clouds purple echoes the purple hues of Alishan's sunrise cloud sea, and jiannian pink takes its color from Chiayi's traditional jiaozhi ceramic and cut porcelain craft. Together, this high saturation, vibrant combination departs from the muted tones typical of government campaigns, speaking more directly to a younger audience.
Identity System
活動標準字採客製化設計，強化主視覺整體的一致性與識別度，讓視覺系統在插畫之外仍具備清晰、可延伸的識別基礎。
A custom logotype was designed for the event, reinforcing overall visual consistency and giving the identity a clear, extensible foundation beyond the illustration itself.
Extended Application
主視覺延伸應用於競賽相關社群貼文，持續擴充整體視覺於社群平台的呈現。
The key visual extends into a series of social media posts supporting the competition, build out its presence across platforms.
Client｜泛科知識股份有限公司 PanSci Knowledge Co., Ltd.
Brand｜嘉義市政府 Chiayi City Government
Year｜2026
Role｜Visual Design
Studio｜ ensu design©