＊本專案為精品茶飲品牌「茶王子 Tea Wants」之整體包裝系統與標籤識別設計。設計核心定位於「純粹、日常、具溫度的當代茶飲」，視覺上以洗鍊的字體排版佈局與極簡的白色基調為核心，透過微妙的色彩點綴區分不同風味（如玫瑰紅玉、玫瑰烏龍）。設計範疇涵蓋單包裝茶袋、外包裝盒與品牌說明卡，在極低限的設計語彙下，精準傳遞茶葉本身的原始質地與純淨口感，為傳產茶業轉型精品化建構具備現代感與故事性的品牌印象。
＊This branding and packaging system design project was developed for the boutique tea brand, Tea Wants. The core identity is positioned as "Pure, Everyday, and Soulful Contemporary Tea." Utilizing a sophisticated typographic framework and a minimalist white-based color palette, the visual identity employs subtle chromatic accents to differentiate flavor profiles—such as Rose Oolong and Ruby Black Tea. The executive scope spans individual tea sachets, gift boxes, and brand storytelling collateral. By utilizing a restrained design language, the project precisely communicates the raw texture and purity of the tea, establishing a modern and evocative brand image for traditional tea industry premiumization.
Brand ｜ 茶王子 Tea Wants
Client ｜ 富博創意 Rich Erudite Creative Co., Ltd.
Year ｜ 2026
Role ｜ Package & Visual Identity
ensu design ©