＊ 本專案為 2027 全國運動會（屏東主辦）打造整體視覺識別，交付物涵蓋主視覺（KV）、平面宣傳品及印刷應用。設計核心在於將屏東的地域個性與運動競技的張力結合，發展出一套具延展性的視覺系統——從大型活動宣傳到小尺寸印刷品皆能保持一致的視覺強度。色彩與圖形的選擇著重在傳遞活力、速度與在地驕傲，讓全國性賽事同時承載地方認同感。
＊ This project delivers a complete visual identity for the 2027 National Games, hosted in Pingtung, Taiwan. The scope spans key visuals, print promotional materials, and application mockups. The design challenge was to marry Pingtung's regional character with the intensity of national-level athletic competition — developing a visual system flexible enough to scale from large-format event banners down to printed collateral, while maintaining consistent visual impact throughout. The palette and graphic motifs were chosen to evoke speed, vitality, and local pride.
＊ This project delivers a complete visual identity for the 2027 National Games, hosted in Pingtung, Taiwan. The scope spans key visuals, print promotional materials, and application mockups. The design challenge was to marry Pingtung's regional character with the intensity of national-level athletic competition — developing a visual system flexible enough to scale from large-format event banners down to printed collateral, while maintaining consistent visual impact throughout. The palette and graphic motifs were chosen to evoke speed, vitality, and local pride.
Client｜富博創意股份有限公司 RICH ERUDITE CREATIVE CO., LTD.
Brand｜The National Games Pingtung 2027
Year｜2026
Role｜Key Visual / 2D Design / Visual Design
Studio｜ ensu design©