＊受「芝初SesaOle」委託，為春節促銷活動打造的行銷互動遊戲，目標族群為45-60歲女性，透過趣味挑戰讓玩家沉浸於品牌世界觀中，並獲得不同等級的優惠券，增加官網轉換率。玩家將操控「小芝靈」在迷宮中蒐集高鈣食材、躲避障礙，並與反派角色對戰，成功過關後即可贏取購物優惠。
＊This interactive marketing game was commissioned by SesaOle for their Lunar New Year promotional campaign. Targeting a primary demographic of women aged 45 to 60, the project immerses players in the brand's universe through engaging challenges, distributing tiered discount coupons to effectively drive conversion rates on the official website. Players control the brand mascot, "Xiao Zhi Ling," navigating through a maze to collect high-calcium ingredients, dodge obstacles, and battle antagonists. Successfully clearing the level unlocks exclusive shopping discounts, delivering a seamless blend of digital entertainment and e-commerce conversion.
Brand ｜ 芝初 SesaOle
Year ｜ 2025
Role ｜ Interactive & Visual Design (In-house)
Project conducted at ZOUSTEC TECHNOLOGIES CO., LTD.
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