＊本專案為全球影像品牌「Canon」於台灣電商與網購通路之行銷視覺與產品電商圖設計。設計範疇涵蓋商用複合機與專業相片印表機之重點規格轉譯、主圖佈局與詳情頁排版。整體視覺在品牌既有的規範下，系統化提煉複雜的硬體技術參數，轉化為直覺、具備高資訊可讀性的圖像區塊與俐落的圖標設計。透過明快的視覺節奏與精準的行動呼籲（CTA）配置，在跨通路數位載體上，有效提升消費者的瀏覽體驗與產品轉化率。
＊This digital marketing and layout design project was developed for the global imaging brand Canon, tailored for Taiwan’s major e-commerce platforms and online retail channels. The executive scope encompasses key feature translations, hero image layouts, and detailed product page designs for commercial multi-function printers and professional photo printers. Operating within established brand guidelines, the visual strategy distills complex hardware specifications into highly structured, intuitive graphics and clean iconography. By engineering clear visual hierarchies and precise Call-to-Action (CTA) placements, the layout optimizes user engagement and drive product conversion rates across diverse digital storefronts.
Brand ｜ Canon Taiwan
Year ｜ 2024
Role ｜ Marketing Materials & Graphic Design (In-house)
Project conducted at corma new media
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