＊本專案為「冠群牙醫診所」之整體視覺識別系統與品牌形象應用設計。設計核心旨在翻轉傳統醫療空間冰冷、令人焦慮的既定印象，將醫療的專業精準與人文的溫暖關懷進行深度融合。視覺上以極簡洗鍊的幾何線條建構圖標，搭配具備高信任度與安定感的色彩計畫。設計範疇涵蓋品牌識別標誌（Logo）、名片、預約卡、院內指標導引系統與實體輔銷物，為診所建構兼具國際醫療質感與親和力的現代化品牌美學體驗。
＊This visual identity and graphic application design project was developed for Crown Dental Clinic. The core objective of the design was to transform the conventional cold and anxiety-inducing impression of medical spaces, seamlessly blending clinical precision with warm, human-centric care. The visual framework employs minimalist geometric linework to construct the iconography, paired with a sophisticated color palette that evokes trust and tranquility. The executive scope spans brand logo design, business cards, appointment cards, interior directional signage systems, and physical marketing collateral, delivering a modern aesthetic experience that balances prestigious medical quality with approachable warmth.
Brand ｜ 冠群牙醫診所 Crown Dental Clinic
Client ｜ 富博創意股份有限公司 RICH ERUDITE CREATIVE CO., LTD.
Year ｜ 2026
Role ｜ Visual Identity & Graphic Design
ensu design ©