*本專案為一款結合 DISC 人格特質分析的互動心理測驗遊戲。視覺設計以「心靈動物」為核心概念,將抽象的心理學模型(貓頭鷹、獅子、無尾熊、孔雀)轉化為具象且具親和力的插畫角色。
網頁與行動端的介面佈局著重於直覺式的問答體驗,透過流暢的情境引導與亮麗的色彩配置,提升使用者的參與度。最終結果頁面整合了清晰的優缺點圖表與社群分享機制(如抽獎活動與社群平台連結),有效協助品牌達成行銷推廣與用戶裂變之目的。
*This project is an interactive psychological quiz game based on the DISC personality assessment framework. The visual identity revolves around the concept of "spiritual animals," translating abstract psychological models into concrete, approachable, and vibrant illustrated characters (Owl, Lion, Koala, and Peacock).
The UI/UX design for both web and mobile platforms prioritizes an intuitive Q&A experience, utilizing seamless situational guidance and a dynamic color palette to maximize user engagement. The final result pages integrate clear analytical charts of strengths and weaknesses with social sharing mechanisms (such as lucky draws and social media links), effectively helping the brand achieve its marketing and viral growth objectives.
Client | 新竹縣政府稅務局Local Tax Bureau, Hsinchu County
Year | 2023 
Role | Interactive & Visual Design (In-house) 
Project conducted at ZOUSTEC TECHNOLOGIES CO., LTD. 
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