＊本專案為「明星內衣 STAR BRA」之品牌識別與招牌視覺重塑設計。設計核心巧妙地將女性的曲線美感與閃耀的星星語彙融合，創造出具備高度藝術性的視覺符號。主體造型模擬內衣的支撐結構與蕾絲的輕盈弧度，中心轉化為向外發散的四角星芒，象徵女性散發的自信光采。線條追求對稱與流暢，宛如花瓣般舒展，體現產品的親膚舒適，賦予品牌精緻、時尚且具誘惑力的視覺聯想。字體排印上，中文採用細膩流線設計仿若絲綢飄動，英文則融入 Y2K 復古點陣風潮。整體設計將傳統貼身衣物零售轉化為美學追求，精準傳遞「每一位女性都能成為焦點」的品牌精神。
＊This brand identity and signage redesign project was developed for "STAR BRA." The core design cleverly integrates the aesthetic of feminine curves with the visual language of a shining star to create a highly artistic symbol. The main logo simulates the supportive structure of lingerie and the lightness of lace, with a central four-pointed star radiating outward to symbolize the radiant confidence of women. The symmetrical and fluid linework unfurls like petals, reflecting the product's skin-friendly comfort and endowing the brand with a refined, fashionable, and alluring visual association. The Chinese logotype features a delicate, flowing design reminiscent of floating silk, while the English typography incorporates a retro Y2K pixelated style. The overall design elevates traditional intimate apparel retail into an aesthetic pursuit, accurately conveying the brand spirit that "every woman can be the center of attention."
Brand ｜ 明星內衣 Star Bra
Client ｜ 富博創意股份有限公司 RICH ERUDITE CREATIVE CO., LTD.
Year ｜ 2026
Role ｜ Visual Identity & Graphic Design
ensu design ©