＊本專案以 Web AR 技術為張學良故居打造沉浸式導覽體驗，透過插畫、UI/UX 與展板設計，引導觀眾在實體空間中探索這段歷史的「清泉時光」。使用者無須下載應用程式，開啟瀏覽器即可在故居現場觸發 AR 內容，讓靜態的展示空間延伸出可互動、可閱讀的敘事層次。
＊A Web AR guided experience for the Chang Hsueh-liang Former Residence, built through illustration, UI/UX, and exhibition board design to lead visitors through the site's "Qingquan Years" within the physical space itself. Requiring no app download, the experience opens directly in a browser on site, adding an interactive, narrative layer to what would otherwise be a static exhibition.
The Challenge｜設計挑戰
歷史導覽的難處，在於史料本身難以親近——文字與照片能傳遞資訊，卻難以讓遊客產生身歷其境的感受。本專案的目標客群為造訪故居的一般遊客，因此設計核心在於：如何讓歷史「被感受」而不只是「被閱讀」。解法是以手繪溫度感的 AR 動畫重現當年場景，並在其中設計互動環節，讓遊客不只是觀看，而是參與其中。
The difficulty with historical interpretation is that archival material keeps its distance — text and photographs convey information, but rarely a sense of being there. With general visitors as the audience, the core question became how history could be felt rather than simply read. The answer was hand-drawn AR animation that rebuilds the scenes of the period, with interactive moments placed throughout so visitors take part in the story instead of only watching it.
Illustration｜插畫設計
插畫風格以繪本敘事為方向，採溫潤的手繪筆觸而非寫實重現。歷史題材容易顯得嚴肅疏離，手繪的溫度感則能拉近距離，讓觀眾以聽故事的心情進入這段歷史。在史實依據與親近感之間，選擇以繪本語彙包裝真實內容——讓遊客願意看下去，是理解歷史的第一步。
The illustration direction follows the language of a picture book — warm, hand-drawn strokes rather than photorealistic reconstruction. Historical subjects can easily feel solemn and remote; a hand-drawn touch closes that distance, letting visitors settle into the period as they would into a story. Between historical accuracy and approachability, the work chooses to carry accurate content in a storybook voice — because getting people to keep looking is the first step toward getting them to understand.
UI/UX Design｜介面與體驗設計
體驗以掃描展牆上的點位圖案觸發 AR 動畫，無須下載應用程式，開啟瀏覽器即可使用。介面設計以直觀好操作為前提，將操作步驟壓到最低，讓不同年齡層的遊客都能自行完成；現場並搭配易拉展宣傳海報說明流程，以及志工引導，確保體驗在真實場域中順暢啟動。
The experience is triggered by scanning marker graphics placed on the exhibition walls, opening in a browser with no app download required. The interface was built around immediate legibility, reducing the number of steps to a minimum so visitors of any age can start on their own. On site, a roll-up banner explains the flow and volunteer guides are on hand, ensuring the experience starts smoothly in a real-world setting.
Exhibition Board｜展板設計
展板部分針對故居既有的展示資料進行重新設計，梳理原有內容的資訊層級與視覺呈現，使其與 AR 體驗形成一致的視覺語言。實體展板同時擔任體驗入口的角色，引導遊客從閱讀走向互動。
The exhibition boards reworked the residence's existing display material, restructuring its information hierarchy and visual treatment so that it shares a single visual language with the AR experience. The physical boards also serve as the entry point, guiding visitors from reading into interaction.
Project｜張學良的清泉時光 Web AR Chang Hsueh-liang Former Residence
Company｜Zoustec Technologies Co., Ltd.
Year｜2025
Role｜Illustration・UI/UX Design・Exhibition Board Design （in-house at Zoustec Technologies）
AR development by Zoustec's Unity engineering team
Company｜Zoustec Technologies Co., Ltd.
Year｜2025
Role｜Illustration・UI/UX Design・Exhibition Board Design （in-house at Zoustec Technologies）
AR development by Zoustec's Unity engineering team