＊本專案為 Yahoo 雙十一購物節打造之專屬線上互動體驗設計。設計核心旨在透過遊戲化行銷機制，於競爭激烈的年末電商洪流中延長用戶停留時間並深耕品牌黏著度。視覺表現上延續 Yahoo 經典品牌識別，注入具備節慶張力與促銷動能的色彩計畫與動態特效。透過直覺、流暢的 UIUX 介面規劃，將購物優惠、折價券發放機制與 5G 前沿技術無縫串接，為大眾建構出兼具未來感與娛樂性的數位互動載體，精準觸發流量轉換，全面釋放雙十一黃金檔期的商業變現力。
＊This project features an exclusive online interactive experience designed for the Yahoo Double 11 Shopping Festival. The core objective was to utilize gamified marketing mechanics to extend user dwell time and deepen brand stickiness amidst the fierce year-end e-commerce competition. The visual strategy inherits Yahoo’s iconic brand identity while injecting a festive, high-energy color palette and dynamic motion graphics. Through intuitive and seamless UIUX design, the framework flawlessly integrates promotional rewards and coupon distribution with cutting-edge 5G technology, creating a futuristic yet entertaining digital interactive platform that drives precise traffic conversion and maximizes commercial monetization during the golden Double 11 campaign.
｜互動介面UIUX設計 Interactive Interface ｜
｜直播圖卡設計 Livestream Graphics Design｜
｜直播鏡面設計 Livestream Overlay Design｜
Client ｜ Yahoo
Year ｜ 2021
Role ｜ UI/UX & Interactive Design
Project conducted at Corma New Media
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